|
PROVIDING FOCUSED COVERAGE OF EMERGING TRENDS
AND ISSUES IN HEALTHCARE MANAGEMENT
2008 Reader Profile
Loyal readers with position, power, and influence1
Work settings that cover the healthcare spectrum1
A healthy readership profile that delivers high-level decision makers
Circulation 30,6303
Total audience 61,2602
Average time spent reading each issue 47 minutes2
Readers who take advertising seriously2
- 77% of Healthcare Executive readers look at ads in the magazine to learn about new products/services.
- 50% of Healthcare Executive readers take one or more actions as a result of seeing an ad in the magazine. (27.3% visited a
company’s Web site.)
- 88% took one or more actions as a result of reading the magazine in the past 12 months.
- 85% of Healthcare Executive readers find the magazine useful to their daily practice.
| Healthcare Executive provides a unique way to reach these key decision makers who do not regularly read other publications serving the field:2 |
| |
|
Percent
Who
Read Regularly
|
| Hospitals
& Health Networks |
|
47%
|
| Healthcare
Financial Management |
|
20%
|
| HealthLeaders
|
|
12%
|
| Healthcare
Informatics |
|
12%
|
| MGMA
Connexion |
|
7%
|
| Health
Progress |
|
3%
|
Resources
1ACHE
Affiliate Database
22005 Reader Profile Survey—Research USA,
Inc.
3BPA—June 2006 |
The MAGAZINE FOR HEALTHCARE LEADERS
Magazine
Overview - Editorial Calendar
- Advertisers - Rates |
