PROVIDING FOCUSED COVERAGE OF EMERGING TRENDS
AND ISSUES IN HEALTHCARE MANAGEMENT

• Add 10% for premium position.
• 2-color process (cyan, magenta, yellow, or black) is available at an additional cost of $500
• For matched PMS colors or multiple insertions within a single issue, contact your sales representative.

Additional advertising opportunities with Healthcare Executive!
Inserts and other preprinted materials can be inserted or polybagged with Healthcare Executive magazine. Please contact your sales representative for more information.

Business Reply Cards and Inserts:*

For more information on nonstandard inserts, please contact your sales representative. *Prices subject to change.

Regional inserts: Further target your message with regional segmentation of your market.

Harvey Study: Free for advertisers, a twice-a-year study measuring reader recall of your ad. The study will be conducted in the January/February and July/August issues by Harvey Research, leaders in advertising research.

Directory ads: A useful resource for readers; headlined by industry.

ACHe-news: Published bi-weekly, ACHe-news is e-mailed to 30,000 Healthcare Executive subscribers who lead the country’s hospitals, healthcare systems and other healthcare organizations.

For advertising information, please contact:
The Townsend Group
Phone: (301) 215-6710
Fax: (301) 215-7704
E-mail: ache@townsend-group.com

Agency Commission
Fifteen percent of gross billing is allowed to recognized agencies on space and color, provided account is paid within 30 days of invoice. Commissions are not allowed on reprints.

Prepress Specifications
All advertising must be in a digital format.

• Required format for black-and-white or four-color digital advertisement is high-resolution Adobe Acrobat PDF file format with all fonts and images embedded.
• Embedded images must be a minimum of 300 ppi (pixels per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.
• All screen and printer fonts must be embedded. All fonts submitted should be PostScript fonts. We do not accept TrueType fonts. Text using TrueType fonts must be converted to an artwork state such as “outlines” or curves. These rules also apply to text used in artwork.
• Cropmarks should be provided in the creative to show exactly how the ad should be placed in the ad space.

For further instructions on how to prepare your digital advertisement, please contact us and we will e-mail you a stuffed (or zipped) file containing those options as well as specific instructions on how to prepare the file. PDF files can be submitted via e-mail or on disk. For quality assurance, please submit a color proof. To request a file and instructions, please call Jeanne Bufkin, marketing coordinator, at (312) 424-9422, or e-mail her at jbufkin@ache.org.

Please send materials to:
American College of Healthcare Executives
Attn: Jeanne Bufkin, Marketing Coordinator
1 N. Franklin St., Ste. 1700, Chicago, IL 60606-3529
E-mail: jbufkin@ache.org

Publisher’s Statement
Healthcare Executive magazine carefully reviews ads before publication. No advertising contract is binding upon the American College of Healthcare Executives, Healthcare Executive magazine, or any representatives thereof unless and until the content of the advertisement(s) is approved by the American College of Healthcare Executives. If, for any reason, an advertisement is canceled after the closing date, the publisher reserves the right to repeat a former ad at the full rate. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of the space reserved. Neither the advertiser nor its agency may cancel an advertisement after the closing date. Special contract schedules will not be canceled.

The Townsend Group
Phone: (301) 215-6710
Fax: (301) 215-7704
E-mail: ache@townsend-group.com

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