Self-Study, Managing Reputation: Strategy and Branding by Word of Mouth course

Managing Reputation: Strategy and Branding by Word of Mouth course

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	Managing Reputation: Strategy and Branding by Word of Mouth course Order No.: WWW1-2031 Not many things are more valuable to an organization than its positive reputation. Reputation drives profitability, builds consumer trust, and helps the organization become a magnet for attracting the best physicians, employees, and board members. This course will help executives learn to manage one of the key factors in building reputation and brand—word-of-mouth communication. With this course you will: Understand the impact of your actions on others in the organization and in the wider marketplace Learn to identify the individuals who feed "the grapevine" and inspire them to spread the organization's good reputation Realize the damage gossip and rumors can do to an organization, and learn to control word of mouth during a crisis situation

	Book needed to complete course(s): Managing Word of Mouth for Leadership Success: Connecting Healthcare Strategy and Reputation (Order No. WWW1-2020)

Prices: Affiliates—$375 per course; nonaffiliates—$465 per course. The corresponding book is 20% off when purchased with a course. Postage and handling fees will be added.

About the author: Michael E. Cafferky, PhD, FACHE, is assistant professor of business and management at Southern Adventist University in Collegedale, Tennessee. Prior to joining the faculty of the School of Business in 2003, Professor Cafferky served for over 20 years in healthcare in mid-level to senior management positions. He has served in both urban medical centers and rural hospitals in Ohio, California and Washington.

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