Self-Study, Marketing Your Healthcare Organization course

Marketing Your Healthcare Organization course

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	Marketing Your Healthcare Organization course Order No.: WWW1-2108 Competition is heating up in the health services environment. Healthcare organizations must embrace marketing principles to be successful. You will learn how to: Uncover your competitors’ strengths, resources, and weaknesses Build a brand that will differentiate your organization Use the Internet as a marketing tool The course also explains the costs associated with the marketing process and the value you can expect from various marketing activities.

	Book needed to complete course(s): Marketing Matters: A Guide for Healthcare Executives (Order No. WWW1-2084)

Prices: Affiliates—$375 per course; nonaffiliates—$465 per course. The corresponding book is 20% off when purchased with a course. Postage and handling fees will be added.

About the author: Richard K. Thomas, PhD, is vice president of Health and Performance Resources and has been involved in healthcare market research and consultation with hospitals, clinics, health plans, and other healthcare organizations in both the public and private sectors for more than 30 years. He is an adjunct faculty member of The University of Tennessee Health Science Center and the University of Mississippi and is a fellow of the Center for Population Studies at the University of Mississippi. He previously served as the editor of Marketing Health Services, the healthcare journal of the American Marketing Association.

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