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Marketing
Questionnaire
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Title of book: ___________________________________________________________
Your name:
_____________________________________________________________
Please
answer the questions below. You may either answer the questions in the
spaces provided or answer via e-mail or on separate pieces of paper,
using the corresponding numbers. Your input is greatly appreciated and
very helpful to us as we develop the promotion plan for your book.
1. Please
summarize, in 200 words or less, the contents of your book. (This summary
may be a major source of potential promotional copy for your book.)
2. What
specific features of your book will entice readers who already own material
on this topic to purchase your book? In other words, what makes your
book unique in the marketplace? (If the topic of your book is relatively
unexplored, please explain why readers will be interested in the topic.)
3. Who
is the target audience for this book? (Please include job titles and
organization types.) If your book can be used as a textbook, in what
types of classes and programs could this book be used?
4. Could
you supply mailing lists or e-mail lists that we could use to promote
the book? If so, please describe these lists. (We are interested in
obtaining client lists, association lists, etc.)
5. List
the names of any conferences you think we should contact about book
display opportunities.
6. List
the names of Web sites or associations you think we should contact about
promoting your book.
7. List the names of publications you think are likely to publish a
review of your book. (Also, list any contacts you have at these publications.)
8. List
the name(s) and contact information for anyone you think may be willing
to review chapters of your book and provide a testimonial.
9. Please
list any other marketing ideas or comments.
Thank you
very much for completing this questionnaire. Please return it along
with your signed contract. If you respond by e-mail, please send your
responses to mcunningham@ache.org.
Should
you have any questions or wish to discuss any of the above, feel free
to contact Michael E. Cunningham, Asst. Director, at mcunningham@ache.org.
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