Beyond the Gift Shop:
Boost Revenue, Your Brand, and Patient Satisfaction with Strategic Healthcare Retail
Mindy Thompson-Banko
ISBN 13: 978-1-56793-304-8
Softbound, 132 pp, 2008
Imprint: ACHE Management Series Book
Order code: WWW1-2119
Price: $75.00 |
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Cancer patients need non-metallic deodorant. Surgery patients need incision wraps. Elderly patients need nonslip bath mats. Who better than healthcare providers to offer retail products for recovery and comfort?
Beyond the Gift Shop will inspire you to reconsider how healthcare and retail traditionally have worked together. Author Mindy Thompson-Banko has advised healthcare leaders on over 100 major retail initiatives. Use her expert advice to transform your existing retail efforts or launch a new concept. She uses real-world success stories to debunk common healthcare retail myths and to explain how retail generates new revenue while providing convenience and care for patients.
Topics covered include:
The ways retail products extend care and reshape the patient experience
The legal and tax implications of retail efforts
Customizing the retail experience to meet the unique needs of your patients
Monitoring the performance of your retail efforts
Thinking strategically about how patients shop
The seven factors critical to retail success
Using the science of traditional retail to improve healthcare retail performance
Mindy Thompson-Banko is the founder of Simply Retail, a consulting business serving independent and national retailers, shopping malls, retail manufacturers, e-commerce sites, and franchises. In 1999, she chose to redirect her company’s retail expertise and focus solely on the healthcare industry. Over the past nine years, Thompson-Banko has consulted with thousands of healthcare leaders about the opportunities retail presents. She has been an advisor to healthcare senior executives on over 100 major retail initiatives now generating in excess of $100 million annually. Drawing on over 25 years of hands-on retail expertise, she has helped healthcare organizations look beyond their existing gift shops to define retail in profitable, patient-driven terms. |
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“I am very impressed with Mindy Thompson-Banko’s new book Beyond the Gift Shop. I found this book to be well organized and appreciated the amount of data it had to support the concepts mentioned. I found the product and vendor recommendations to be excellent for those who have and healthcare retail strategy and for those who would like to start one!” —Tim Bracey, Senior Director External Operations, West Jefferson Medical Center
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"Given the state of the economy, every healthcare leader should be seriously considering options for increasing revenue and engaging consumers. This book is a valuable tool in assisting executives to evaluate strategies and complimentary revenue streams. Thompson-Banko is the acknowledged pioneer in the field of retail revenue streams for healthcare organizations. Because of her long-standing expertise she provides sound counsel in assessing this emerging market force within healthcare." —Preston Gee, Senior Vice President of Strategic Planning and Marketing, Trinity Health
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"The centerpiece of the healthcare system is the consumer, and Beyond the Gift Shop addresses the power of strategically integrating healthcare retail to fully address consumerism - its concerns, its needs, and its opportunities." —Fred Campobasso, Managing Director, Healthcare Real Estate Practice, Navigant Consulting
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