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About the author:
Richard K. Thomas, PhD, is vice president of Health and Performance Resources and has been involved in healthcare market research and consultation with hospitals, clinics, health plans, and other healthcare organizations in both the public and private sectors for more than 30 years. He is an adjunct faculty member of The University of Tennessee Health Science Center and the University of Mississippi and is a fellow of the Center for Population Studies at the University of Mississippi. He previously served as the editor of Marketing Health Services, the healthcare journal of the American Marketing Association.
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