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Successful
Strategies to Increase Revenue
Use
traditional and retail approaches to gain a competitive advantage
Can you evaluate
your market and identify strategies to increase your revenues
and market share? Have you identified "low-risk" opportunities
that could enhance your organization's performance? With
decreasing margins and increasing mergers among providers
and payors, healthcare organizations must move beyond cost
cutting and learn to maximize their existing resources to
generate revenue. This seminar will provide you with tools
to assess your organization's current products and service
lines, methods to evaluate and determine which products and
services have the greatest potential to increase revenue,
and marketing tactics to gain a competitive advantage.
This
seminar is available only as an ACHE On-Location Program.
Click here for more information on this service!
You'll
Learn To
- Identify
ways to maximize your current revenue sources.
- Assess your
market and evaluate current and potential opportunities within
it.
- Create an
action plan based on your initial assessment that will help you
implement specific marketing strategies.
- Measure revenue outcomes.
Seminar
Content
- Competitive strategies, growth opportunities, and current trends in
the healthcare field.
- Organizational and demographic analyses.
- Proven marketing models based on traditional and "retail"
approaches.
- Case studies and examples from healthcare and other industries that
explore low-risk approaches for increasing revenue.
Seminar
Leaders
Ken
E. Mack, FACHE
Ken
Mack is president of DMI Transitions, Cleveland, OH. DMI has
assisted its healthcare clients in various revenue development
and physician integration activities including a wide range
of hospital/physician joint ventures. In the last 19 years,
under Mr. Mack's direction, DMI has assisted more than 500
healthcare providers develop profitable business relationships.
Prior to founding DMI, Mr. Mack was vice president of Business
Development for Akron (OH) General Medical Center, a strategic
planner and product manager for General Electric, and national
marketing director for the Stouffer Corporation. Board certified
in healthcare management and an ACHE Fellow, he serves frequently
as faculty for ACHE, the Healthcare Financial Management Association,
the American Medical Association, and the American Hospital
Association.
Arthur
C. Sturm Jr.
Arthur
Sturm is president and CEO of SRK, a national advertising
and marketing communications firm specializing in healthcare.
Mr. Sturm has more than 20 years' experience in advertising
and marketing communications. His clients include multihospital
systems, managed care companies, and pharmaceutical manufacturers.
He is a frequent speaker and author of the book The New
Rules of Healthcare Marketing from ACHE's Health Administration
Press.
Continuing
Education Credit
In
addition to the 12 Category I (ACHE education) credits
assigned to this seminar, ACHE is accredited by other organizations
to provide continuing education credit. For
complete information about these organizations, click
here.
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