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Crisis Communications in Healthcare:
Managing Difficult Times Effectively

The Society for Healthcare Strategy & Market Development

ISBN 13: 978-0-9676441-6-5
Softbound, 124 pp, 2002
Order code: WWW1-0018
Price: $59.00

This 124-page book is a comprehensive resource that can help you be better prepared to deal with whatever emergencies come your way. Crisis Communications in Healthcare covers everything from developing crisis communications plans to debriefing after the crisis is over. Special chapters are devoted to crisis-specific media relations and internal communications. Tools, tips, and templates are in abundance throughout, along with sample policies and procedures.

The book also features more than a dozen case studies in which healthcare communications practitioners share their experiences guiding their hospitals and health systems through all sorts of crises—from food poisoning to FBI raids and hurricanes to hospital evacuations.

Chapters include:

  • Planning for a crisis
  • Crisis Communications: The Basics
  • Media Relations in a Crisis
  • Internal Communications in a Crisis After the Crisis is Over
     
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