Are your margins thinning out faster than your COO's hair? If so, you should consider investing in Preston Gee's most recent book, 7 Strategies to Improve Your Bottom Line. Gee's conversational writing style and unique perspective provide a hands-on, reader-friendly guide to innovative strategies for increasing any hospital's financial performance.

The book presents definitive how-to lists on initiatives such as: prioritizing the most profitable product lines, maximizing the economic return of the Internet, and integrating complementary medicine into the organization's portfolio. Along with the lists are examples of organizations that have practiced these profitable techniques-within and outside of the healthcare industry.

Gee is one of the most widely known authors in the field, having written six books on health care strategy. After a few pages, you'll readily discover why Dr. Arnold Relman, former editor of The New England Journal of Medicine, calls Gee's style "breezy and entertaining." And you'll quickly ascertain why this was the first external publication endorsed by the prestigious Advisory Board Company out of Washington D.C.

Noted industry futurist, Russell Coile, calls this book "the new unconventional wisdom for healthcare organizations to grow their markets and boost their bottom lines." Given today's political uncertainty and volatile economic environment, this book just might be one of the best investments a healthcare executive can make.