Build and maintain a competitive advantage. This book explains various competitive strategies and how you can apply them at your organization.

This practical guide provides you with advice and approaches for:

• Defining and implementing your competitive strategy
• Uncovering market needs that could lead to competitive advantage
• Anticipating and countering the moves of competitors
• Using basic analytical techniques to perform competitive analyses

The book also explores emerging approaches to competitive strategy and provides a list of simple guidelines for taking your current strategy to new levels.