Alan M. Zuckerman, FACHE, FAAHC, is president of Health Strategies & Solutions, Inc., a healthcare strategy firm, and one of the nation’s leading health care strategists. During his career, Mr. Zuckerman’s consulting work has focused on strategic planning and competitive strategy; this book is an outgrowth of his experience with hundreds of diverse healthcare organizations, including many of the top hospitals, health systems, and academic medical centers in the country. Mr. Zuckerman is a frequent speaker on a variety of healthcare topics, the author of six books, and a winner of the ACHE’s James A. Hamilton Award for book of the year.