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Benefits:
- Sound grounding in basic marketing concepts
- Background on the factors that drive marketing approaches and consumer behavior
- Practical tips on devising a marketing strategy and managing its progress
- Critical analysis of the marketing techniques currently used in healthcare
- Introduction to emerging techniques being adapted
- Case studies illustrating various marketing techniques
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"A must-read for anyone new to healthcare or healthcare marketing. This book is also a great resource for those already working in the field!"
Bill Gombeski, Administrative Director
Marketing and Communications Department
Yale-New Haven Health System and Hospital
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