Essentials of Strategic Planning in Healthcare introduces readers to the factors influencing the strategic planning process in hospitals and other health services institutions today. Structured around a comprehensive case study and accompanying end-of-chapter exercises, this text places readers in the planner’s seat, asking them to apply what they have learned to lead the hospital in the case study to success.
Topics covered include:
The role leadership plays in strategic planning
Organizational factors critical to strategic planning
Completing a SWOT analysis
Analytical tools that support strategic planning
Key data sources available to planners
Strategic opportunities presented by pay-for-performance initiatives
Communicating the strategic plan to multiple stakeholders
Linking the strategic plan to operating performance
Physician involvement in strategic planning
Strategic planning initiatives across the continuum of care
Hospital–physician integration models
Factors affecting strategic planning in the post–acute care industry
Instructor Resources: Sample syllabus, PowerPoint slides, and a test bank. To see a sample, click the link in the right-hand navigation bar.