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Incorporate essential elements of your strategic plan into your marketing efforts and leverage key marketing strategies to maximize results.
- Learn how to incorporate branding, patient acquisition, patient retention and physician integration into your strategic marketing plan
- Discover how to develop an effective marketing campaign and deliver a measurable ROI
 View additional learning objectives
You'll also learn:
- Move away from branding as your primary focus and utilize four options to maximize results
- Use patient referral vehicles as a critical elements of your marketing campaign
Presented by:
Arthur C. Sturm Jr.
Using current hospital-based data, Arthur Strum Jr., president and CEO, SRK, will help you develop their own marketing strategies, which will be presented to faculty and your peers for review.
Registration
- Click on the Register Now link for the location of your choice
- Call ACHE's Customer Service Center at (312) 424-9400
- Download a
registration form.
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2009
Affiliate $1,145
Nonaffiliate $1,345
2010
Affiliate $1,190
Nonaffiliate $1,390
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CEOs, CMOs, Senior executives, middle managers |
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