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It’s more important than ever in this new health reform environment to optimize your marketing efforts and revenue outcomes. Discover new methods to incorporate branding, patient acquisition, patient retention and physician integration into your strategic marketing plan.
- Identify how to use your existing data to enhance and build a profitable business in an era of reform
- Examine how other hospitals have successfully applied strategies to achieve success in their respective service lines
 View additional learning objectives
You'll also learn:
- Move away from branding as your primary focus and utilize new methods to maximize results
- Use patient referral vehicles as critical elements of your marketing campaign
Presented by:
Arthur C. Sturm Jr.
Using current hospital-based data, Arthur C. Sturm Jr., president and CEO, SRK, will help you incorporate elements of your organization’s strategic plan into your marketing approach to expand growth opportunities from service lines and translate them into ongoing revenue streams.
This seminar was formerly titled "Four Key Marketing Strategies to Increase Revenue"
Registration
- Click on the Register Now link for the location of your choice
- Call ACHE's Customer Service Center at (312) 424-9400
- Download a
registration form.
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2013
ACHE members $1,325
Non-members $1,530
2014
ACHE members $1,325
Non-members $1,530
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CEOs, COOs, senior executives, marketing and service-line managers |
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