Communicating in a Crisis: 8 Cardinal Rules for Survival
Turn your next crisis to your advantage
Wednesday, October 30, 2013
1:30 p.m. Eastern
The way an organization handles a crisis often influences public reaction more than the crisis itself. This webinar will teach you the eight cardinal rules to keep the trust your organization has worked hard to earn. By understanding and practicing these principles, you will be ready to minimize the damage from the next crisis, quickly restore trust, and even turn the crisis to your advantage.
With an emphasis on real-life case studies, Tim M. Strickland, FACHE, APR, and Susan M. Alcorn will equip you with a step-by-step crisis survival guide. Key concepts include the basic elements of a crisis communications plan, staying true to your organizational values, and empathy as a component of crisis communications. You’ll also learn the importance of being the first to tell the story and see how leaders’ actions and attitudes can be powerful messages
Register by Phone with KRM:
Additional Registrations are Free
Additional participants at an organization where a full registration has been purchased may register and receive ACHE Qualified Education credit for free. Registration must occur prior to the start of the webinar to receive credit. Please call KRM Customer Service at (800) 775-7654 and identify the original registrant.
Who Should Participate:
Can't attend the program? Purchase a cd or online recording of this webinar.
Tim M. Strickland, FACHE
Director, System Communications, PeaceHealth
Senior Vice President, Jarrard Phillips Cate & Hancock, Inc.
Continuing Education Credit
ACHE is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. ACHE designates this live internet activity for a maximum of 1.50 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
In addition to the ACHE Qualified Education credit assigned to this seminar, ACHE is accredited by other organizations to provide continuing education credit. View information about these organizations.
As a registered participant, you have full access to the multimedia recording of the webinar for two weeks after the program.
Cancellation PolicyTo cancel your webinar registration, please contact KRM Customer Service no less than 14 days prior to the program to receive a full refund. If you cancel registration less than two weeks prior to the conference, you will receive a full credit, or a refund less a $50 processing fee. Once the webinar begins, no credits or refunds will be granted, and all fees will be forfeited; however, you may register a substitute attendee prior to the conference if you cannot attend.
You may purchase CDs of the webinars, which include audience participation questions and comments, and update your knowledge on a variety of healthcare topics.
ACHE members: $0
Note: ACHE will not grant ACHE Continuing Education credit to CD buyers.