This program will be structured around elements to shift from transactional to transformative philanthropy in small, rural communities. The discussion will begin with teaching how to credibly articulate a higher-order purpose that is anchored in core human values. We will share the science and data beyond the idea of a succinct, compelling “why” that connects the hospital vision with a longitudinal case statement for philanthropy campaigns. This connection between why the hospital exists and the core reasons donors want to give is the first element in moving beyond transactional philanthropy. Our CEOs and Chief Development Officer will share their perspective on how the essential shift in thinking from raising funds for operations or improvements to mobilizing a community behind a higher cause encompasses ongoing operations at the hospital.

Learning Objectives:

• Knowledge of the roles, responsibilities and rules of engagement for the CEO and Chief Development Officer in terms of “owning and advocating” transformative philanthropy.
• Application of effective structures to move from episodic, campaign-driven communications to ongoing, relationship-based models that keep donors meaningfully engaged.

Presented By:

• Amanda Stevens, Chief Strategy Officer, Hill Country Memorial Hospital/Executive Director, Foundation for HCM
• Jeffrey M. Fried, LFACHE, Principal, Executive Coach, Consultant, JMF Advisors LLC
• Jayne Pope, RN, FACHE, CEO, Hill Country Memorial Hospital
• Michael Eaton, Senior Vice President, BVK Health

This session was originally presented at the 2021 Congress on Healthcare Leadership.

Continuing Education Credit

ACHE Qualifying Education Credit

This recording is eligible for 1 ACHE Qualifying Education credit.

ACHE Education credits will be automatically updated in your My ACHE account upon completion of the recording.

Interprofessional Continuing Education Credit

In support of improving patient care, the American College of Healthcare Executives is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), the American Nurses Credentialing Center (ANCC), and the American Academy of PAs (AAPA) to provide continuing education for the healthcare team.

This activity was planned by and for the healthcare team, and learners will receive a maximum of 1 Interprofessional Continuing Education (IPCE) credit for learning and change. For further information about Joint Accreditation credits and certificates, please click here.

Physician Continuing Medical Education

The American College of Healthcare Executives (ACHE) designates this live activity for a maximum of 1 AMA PRA Category 1 Credits^™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Continuing Nursing Education

The American College of Healthcare Executives designates this live activity for a maximum of 1 contact hours of continuing nursing education.

Continuing Pharmacy Education

The American College of Healthcare Executives designates this knowledge-based activity for a maximum 1 contact hours of continuing pharmacy education credit. 

Continuing Social Work Education

The American College of Healthcare Executives designates this knowledge-based activity for a maximum 1 contact hours of continuing social work education credit.

Continuing Education for Dietitians

The American College of Healthcare Executives designates this knowledge-based activity for a maximum 1 contact hours of continuing education credit for Registered Dietitians and Dietetic Technicians, Registered. RDs and DTRs should enter activities offered by jointly accredited providers as type 102 on Professional Development Portfolio (PDP) activity logs. CPEUs awarded must be commensurate with participation in the activity.

Physician Associate/Physician Assistant Continuing Education

The American College of Healthcare Executives has been authorized by the American Academy of PAs (AAPA) to award AAPA Category 1 CME credit for activities planned in accordance with AAPA CME Criteria. This activity is designated for a maximum of 1 AAPA Category 1 CME credits. PAs should only claim credit commensurate with the extent of their participation.