Mission and margin are inextricably linked in healthcare, and business strategy and fundaments provide the link between the two. This bundle of courses examines how healthcare organizations can use strategic business practices and operational excellence to strengthen their brand, improve system efficiency and enhance overall performance. Learners will analyze key operational strategies—including patient flow and capacity management—that drive efficiency and performance across the healthcare continuum. Additionally, these courses introduce strategic frameworks such as the Balanced Scorecard to help align business objectives, measure success, and improve organizational outcomes. Designed for healthcare leaders across levels, this course provides practical guidance to support sustainable growth, brand strength, and operational effectiveness for organizations working to live their mission successfully in today’s competitive healthcare environment.

Learning Objectives

1. Explore how healthcare organizations can leverage marketing strategies to improve brand awareness.
2. Identify how to effectively manage a health system’s online presence.
3. Analyze the dynamics of prehospital and hospital partnerships.
4. Explore key strategies in optimizing key operational strategies (patient flow, capacity management) to contribute to overall healthcare system efficiency.
5. Describe strategic frameworks, such as the Balanced Scorecard, and their role in improving business performance.

Included Courses

Registering for this on-demand bundle includes access to these courses:

• Marketing and the Healthcare Organization
• Managing Your Health System's Online Reputation
• Prehospital and Hospital Partnerships
• Optimizing Pharmacy Operations
• History of Performance Improvement
• Strategy and the Balanced Scorecard
• Project Management in Healthcare
• Process Improvement and Patient Flow
• Scheduling and Capacity Management
• Supply Chain Management

Continuing Education Credit

ACHE Qualifying Education Credit

This course is eligible for 12 ACHE Qualifying Education credits toward earning or maintaining your FACHE credential.

Credits must be self-reported at My ACHE upon completion of this activity.