In an era of declining institutional trust, healthcare professionals (HCPs) need to maintain their position as society's most trusted voices. This webinar addresses the critical communication skills HCPs need to maintain and strengthen this trust.

The executive director of the Trusted Messenger Program will demonstrate how HCPs can utilize practical approaches, for both in-person and virtual interactions, to leverage their unique position as trusted local messengers to enhance patient care and outcomes. The session will explore evidence-based communication strategies, including presumptive recommendations and the AIMS (Announce, Inquire, Mirror, Secure) methodology, designed to improve patient receptivity on a variety of topics including vaccine acceptance and adherence.

MAT-US-2510174-v1.0-09/2025

Learning Objectives:

• Describe how to deploy the AIMS methodology for addressing questions about vaccines.
• Examine the common mistakes HCPs make when addressing vaccine or other questions.
• Explore how and why good communication is essential to good healthcare.

Faculty:

Todd Wolynn, MD, Executive Director, Trusted Messenger Program

ACHE Qualifying Education Credit 

This activity is eligible for 1 ACHE Qualifying Education credit toward earning or maintaining your FACHE credential. 

Credits must be self-reported at My ACHE upon completion of this activity. 

The webinar is made possible in part by the support of Sanofi, an ACHE Premier Corporate Partner. ACHE would like to thank Sanofi for its commitment to ACHE and helping us advance healthcare management excellence. Find more information about Sanofi here.