Cherrill P. Heaton, PhD, was a professor of organizational communications at the University of North Florida. In addition to teaching organizational and business communications in the MBA and M.Acc. Programs, he has taught over 100 short courses for business and industry in these areas. He is the editor of Management by Objectives in Higher Education; coauthor of Essentials of Modern Investments; and coauthor of several articles and three books-Principles of Management: A Decision Making Approach, Organization Theory: An Integrative Approach, and Managing the Guest Experience in Hospitality. He is managing editor of The Academy of Management Executive.