Mindy Thompson-Banko is the founder of Simply Retail, a consulting business serving independent and national retailers, shopping malls, retail manufacturers, e-commerce sites, and franchises. In 1999, she chose to redirect her company’s retail expertise and focus solely on the healthcare industry. Over the past nine years, Thompson-Banko has consulted with thousands of healthcare leaders about the opportunities retail presents. She has been an advisor to healthcare senior executives on over 100 major retail initiatives now generating in excess of $100 million annually. Drawing on over 25 years of hands-on retail expertise, she has helped healthcare organizations look beyond their existing gift shops to define retail in profitable, patient-driven terms.