Communicating in a Crisis: 8 Cardinal Rules for Survival

Turn your next crisis to your advantage

Wednesday, October 30, 2013

12:00 p.m.– 1:30 p.m. Eastern
11:00 a.m.– 12:30 p.m. Central
10:00 a.m.– 11:30 a.m. Mountain
9:00 a.m.– 10:30 a.m. Pacific

The way an organization handles a crisis often influences public reaction more than the crisis itself. This webinar will teach you the eight cardinal rules to keep the trust your organization has worked hard to earn. By understanding and practicing these principles, you will be ready to minimize the damage from the next crisis, quickly restore trust, and even turn the crisis to your advantage.

With an emphasis on real-life case studies, Tim M. Strickland, FACHE, APR, and Susan M. Alcorn will equip you with a step-by-step crisis survival guide. Key concepts include the basic elements of a crisis communications plan, staying true to your organizational values, and empathy as a component of crisis communications. You’ll also learn the importance of being the first to tell the story and see how leaders’ actions and attitudes can be powerful messages

You'll Learn:

  • The eight cardinal rules for communicating in a crisis and how to implement these principles in your own organization.
  • The critical actions you can take that send a powerful message of integrity and quickly help restore trust after a crisis.
  • The methods hospitals can use to minimize damage in a crisis and even turn the crisis to their advantage.
  • How to recognize and avoid common mistakes made by executives in crisis-communications situations.
  • How choosing the right timing and the right spokespeople can help mitigate a crisis and quickly move the organization toward closure.


Register by Phone with KRM:
(800) 775-7654

Registration Fee:
ACHE members: $0
Non-members: $0

Additional Registrations are Free.

Additional participants at an organization where a full registration has been purchased may register and receive ACHE Qualified Education credit for free. Registration must occur prior to the start of the webinar to receive credit. Please call KRM Customer Service at (800) 775-7654 and identify the original registrant.

Who Should Participate:
  • C-suite executives; marketing, public relations and communications executives; risk managers; legal professionals; human resources executives; and compliance officers

Can't attend the program?
Purchase a cd or streaming online recording of this webinar.

Presented By:

Continuing Education Credit

ACHE is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. ACHE designates this live internet activity for a maximum of 1.50 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Download a form to claim your ACCME credits here (PDF).

In addition to the 1.50 ACHE Qualified Education credit assigned to this webinar, ACHE is accredited by other organizations to provide continuing education credit. View information about these organizations.

As a registered participant, you have full access to the multimedia recording of the webinar for two weeks after the program.

Cancellation Policy

To cancel your webinar registration, please contact KRM Customer Service no less than 14 days prior to the program to receive a full refund. If you cancel registration less than two weeks prior to the webinar, you will receive a full credit, or a refund less a $50 processing fee. Once the webinar begins, no credits or refunds will be granted, and all fees will be forfeited; however, you may register a substitute attendee prior to the webinar if you cannot attend.

On-Demand Webinar Recordings

You may purchase on-demand webinar recordings, which include audience participation questions and comments, and update your knowledge on a variety of healthcare topics.

ACHE members: $0
Nonmembers: $0

Note: ACHE will not automatically grant ACHE Qualified Education credit to purchasers of recorded webinars. Purchases of recorded webinars may be self-reported for qualified credits after viewing.