Books & Journals

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Marketing Health Services, Second Edition

Richard K. Thomas, PhD


Healthcare Facility Planning: Thinking Strategically

Cynthia Hayward, AIA, FAAHC

Healthcare Marketing Sales and Service

Healthcare Strategy: In Pursuit of Competitive

Roice D. Luke, PhD; Stephen L. Walston, PhD; and Patrick Michael Plummer

Healthcare Strategic Planning, Third Edition

Alan M. Zuckerman, FACHE, FAAHC


Essentials of Strategic Planning in Healthcare

Jeffrey P. Harrison, PhD, FACHE


The Trust Prescription For Healthcare: Building Your Reputation with Consumers

David A. Shore, PhD