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Improve Your Competitive Strategy: A Guide for the Healthcare Executive
Alan M. Zuckerman, LFACHE
ISBN: 9781567931778
Softbound,
2002
Order Code: 1147
ACHE Management
- Non Member Price: $17.00
Book Description
Build and maintain a competitive advantage. This book explains various competitive strategies and how you can apply them at your organization.
This practical guide provides you with advice and approaches for:
- Defining and implementing your competitive strategy
- Uncovering market needs that could lead to competitive advantage
- Anticipating and countering the moves of competitors
- Using basic analytical techniques to perform competitive analyses
The book also explores emerging approaches to competitive strategy and provides a list of simple guidelines for taking your current strategy to new levels.