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Strategic Analysis for Healthcare Concepts and Practical Applications

Michael S. Wayland Warren G. McDonald, PhD

ISBN: 9781567937510
Softbound, 179pp, 2015
Order Code: 2300
  • Member Price: $19.60
  • Non Member Price: $28.00

Book Description

Instructor Resources: PowerPoint slides with teaching tips.


An applied learning approach that will keep students engaged!

The healthcare environment is changing rapidly, and so are the skill sets needed for successful organizational leadership in the field. Strategic Analysis for Healthcare: Concepts and Practical Applications arms readers with strategic analysis methods, tools, and frameworks, and builds a foundation of practical experience to prepare students for their future careers.

This unique workbook introduces students to analysis and strategy development through examples within healthcare as well as from outside industries where strategic analysis has been key to organizations’ survival and success.

After a brief introduction to business strategy, the book covers a sequence of strategic analysis tools, logically arranged into sections on broad analysis, focused analysis, integrative analysis, strategy development, and strategy selection. Application exercises grow in complexity from one chapter to the next as students develop new skills.

Topics include the following:

  • Future-perfect thinking and affinity charts
  • Five forces, PEST, and SWOT analyses
  • Financial statement and ratio analyses
  • Life cycle and corporate culture analyses
  • Internal–external and grand strategy matrices
  • Quantitative strategic planning matrix and profitability projections

The book can be used as a stand-alone text or in conjunction with existing textbooks to facilitate applied learning. Comprehensive yet practical, it can also be used in a capstone course. Perforated pages allow for easy use of the activities as gradable assignments.