Coming Soon

• New coverage of vertical and horizontal structures in hospitals
• New chapters on public health organizations, services, and challenges; the interplay between healthcare laws and ethics; and healthcare funding and financial management of healthcare organizations
• Expanded discussions of post-acute care, mental health parity, and health disparities
• Analysis of the impact of artificial intelligence on healthcare quality and electronic health records
• Updated coverage of the political issues surrounding healthcare
• The incorporation of long-term care into the chapter on global comparisons

Healthcare in the United States provides future healthcare administrators and clinicians with a thorough understanding of the multifaceted US healthcare system, as well as the conflicting assumptions and expectations that underpin the delivery of healthcare.

Trying to make sense of the regulatory landscape in healthcare can be difficult. The many federal and state entities and their rules may work together, yet they sometimes contradict one another. Mastering Healthcare Regulation will help readers understand and ultimately navigate the numerous layers of regulatory oversight within the healthcare system. This book clarifies laws and regulations with straightforward explanations and case studies that place readers in the shoes of regulatory decision-makers.

The first section of the book presents an overview of healthcare regulation, including market dynamics and the interactions between the various regulatory organizations. Each section that follows focuses on a broad subject that regulations seek to address: cost containment; consumer protection; payment and delivery system reform; and patient access, health, and safety. Background is provided on each issue, and real-world scenarios are used to illustrate regulatory approaches and their economic, legal, and clinical ramifications. The case studies bring the topic to life by challenging students to examine statutory criteria, assess evidence, carefully consider several perspectives, and make recommendations.

The regulatory issues that are explored include the following:

• Certificates of need
• Healthcare growth benchmarks and containment of cost growth
• Price transparency
• Anticompetitive practices
• Healthcare professional licensure
• Care quality and safety
• Efficacy of new drugs
• Hospital global budgets
• Accountable care organizations

Mastering Healthcare Regulation will teach readers not only how to decipher the regulatory landscape's complexities but also how to influence regulations rather than simply being impacted by them.

• Behavior patterns of healthcare consumers
• Sources of information for healthcare consumers
• Community needs assessments and how they shape strategy
• Social media as a vital communication and marketing tool
• The growing number of resources available to healthcare marketers

Marketing Health Services will help current and aspiring healthcare managers understand the unique demands facing healthcare marketers and the strategies of healthcare marketing for facing these challenges.

The book begins by discussing a healthcare manager’s ethical responsibilities and presenting the business case for ethics management. The ensuing cases and discussions reflect the typical challenges faced by healthcare executives, such as medical errors, physician impairment, coworker conflict, gender discrimination, staff shortages, and clinician burnout. The clear correlation between ethics and management is emphasized, along with the need for managers to consider ethical implications when making management decisions.

This revised edition features five new chapters that examine the ethical issues surrounding:

• Disaster management planning and emergency response to natural disasters
• Demand for technology in support of remote patient care and remote work
• The responsibility of senior healthcare management to create an ethical culture
• Healthcare’s response to the COVID-19 pandemic and preparation for the next crisis
• The need for greater systemwide collaboration during public health emergencies

The conclusion of the book provides closure to the cases by identifying the consequences of the management actions taken in each instance. It also contains an ethics self-assessment that identifies areas for improvement.

The Tracks We Leave will help current and future healthcare managers prevent moral missteps and foster an ethical culture within their respective departments.