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Beyond the Gift Shop: Boost Revenue, Your Brand, and Patient
Cancer patients need non-metallic deodorant. Surgery patients need incision wraps. Elderly patients need nonslip bath mats. Who better than healthcare providers to offer retail products for recovery and comfort?
Beyond the Gift Shop will inspire you to reconsider how healthcare and retail traditionally have worked together. Author Mindy Thompson-Banko has advised healthcare leaders on over 100 major retail initiatives. Use her expert advice to transform your existing retail efforts or launch a new concept. She uses real-world success stories to debunk common healthcare retail myths and to explain how retail generates new revenue while providing convenience and care for patients.Topics covered include:
What Readers Are Saying
—Tim Bracey, Senior Director External Operations, West Jefferson Medical Center"Given the state of the economy, every healthcare leader should be seriously considering options for increasing revenue and engaging consumers. This book is a valuable tool in assisting executives to evaluate strategies and complimentary revenue streams. Thompson-Banko is the acknowledged pioneer in the field of retail revenue streams for healthcare organizations. Because of her long-standing expertise she provides sound counsel in assessing this emerging market force within healthcare."
—Preston Gee, Senior Vice President of Strategic Planning and Marketing, Trinity Health"The centerpiece of the healthcare system is the consumer, and Beyond the Gift Shop addresses the power of strategically integrating healthcare retail to fully address consumerism - its concerns, its needs, and its opportunities."
—Fred Campobasso, Managing Director, Healthcare Real Estate Practice, Navigant Consulting