- Healthcare Marketing Faces Unique Demands
- Monthly Membership Perk:
Right Strategy Offers Key to Achieving Population Health Goals - FACHE® Recertification in 3 Simple Steps
- Latino Leadership Summit Registration Is Open
Healthcare Marketing Faces Unique Demands
Healthcare marketing has evolved as a result of the industry’s expansion into areas like telehealth and population health management. Meanwhile, patients have become savvy consumers, open to innovative approaches and more intent on playing a proactive role in their care experience, according to author Richard K. Thomas, PhD.
With more than 40 years of real-world healthcare marketing behind him, Thomas has witnessed these industry changes and offers leaders foundational knowledge on healthcare marketing and detailed information on traditional and contemporary techniques in his revised book, Marketing Health Services, Fifth Edition (ACHE Learn, 2024).
These methods include understanding the behavior patterns of healthcare consumers and the sources of information for them, using community needs assessments and how they shape strategy, and learning how social media can be a vital communication and marketing tool.
Visit Marketing Health Services to learn more.
Monthly Membership Perk:
Right Strategy Offers Key to Achieving Population Health Goals
Robert Millette, FACHE, CEO, CharterCARE Provider Group RI, Johnston, R.I., believes that population health can drive capital investments while reducing waste, enabling the future training of healthcare professionals to deliver care outside traditional, volume-based reimbursement structures.
The recording of Millette’s webinar “Advancing Population Health: Securing the Right Contracts and Achieving Success” is complimentary for ACHE members through Aug. 14 and worth 1 Qualifying Education credit. Use the discount code “JULPERK2025” when registering for the webinar.
For other topics of interest, visit the ACHE on-demand digital learning library.
FACHE® Recertification in 3 Simple Steps
If you are an ACHE Fellow whose credential is set to expire this year, recertifying is as easy as 1, 2, 3:
- Complete 36 continuing education credits or retake the Board of Governors Exam. ACHE education and events can be found here. To retake the Exam, contact the customer Service Center at (312) 424-9400.
- Complete four volunteer activities, including two that are community/civic-related and two that are healthcare related.
- Submit your application with the $200 recertification fee by the Dec. 31 deadline.
Learn more about the recertification process by visiting Maintain/Recertify My FACHE. To check your individual progress, use the FACHE Recertification Progress tool available on My ACHE.
Latino Leadership Summit Registration Is Open
The 8th Annual Leadership Summit for the National Association of Latino Healthcare Executives is Sept. 17–19 in San Antonio, Texas.
More than 500 top healthcare professionals, decision makers and experts are expected to attend the event. With this year’s theme of “Bold Vision, Brave Leadership, Lasting Legacy,” the summit will delve into the future of healthcare with visionary leaders who offer pioneering solutions.
Attendees can expect inspiring sessions, collaborative workshops and unparalleled networking opportunities to forge meaningful connections while sharing knowledge and inspiring change.
NALHE is celebrating 20 years as an organization and is an ACHE partner. View the agenda for the three-day event and register here.