The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. Is your organization participating in the conversations?
This new book provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization’s specific needs and resources.
Real-world examples illustrate how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization.
The companion website includes examples of:
Launching a website using avatars that allow patients to virtually experience a medical procedure or navigate a hospital’s ward.
Creating a weblog to communicate performance improvement initiatives, community health events, information on patient support groups, and other news
Applying microblogging technology such as tweets to post nursing assessments to a patient’s electronic health record
Establishing Facebook pages for specific diseases or conditions to build a community of patients facing similar challenges
Highlighting centers of excellence by adding research, studies, and reports to appropriate wikis
Using existing audio and video for podcasts and videocasts to reach a broader audience