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Social Media in Healthcare:
Connect, Communicate, Collaborate
Christina Beach Thielst, FACHE
ISBN 13: 978-1-56793-356-7
Softbound, 89 pp, 2010
Imprint: Executive Essentials Book
Order code: 2152
Price: $50.00
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The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. Is your organization participating in the conversations?
This new book provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization’s specific needs and resources.
Real-world examples illustrate how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization.
The companion website includes examples of:
Launching a website using avatars that allow patients to virtually experience a medical procedure or navigate a hospital’s ward.
Creating a weblog to communicate performance improvement initiatives, community health events, information on patient support groups, and other news
Applying microblogging technology such as tweets to post nursing assessments to a patient’s electronic health record
Establishing Facebook pages for specific diseases or conditions to build a community of patients facing similar challenges
Highlighting centers of excellence by adding research, studies, and reports to appropriate wikis
Using existing audio and video for podcasts and videocasts to reach a broader audience
Christina Beach Thielst, FACHE, is vice president at Tower, where she helps large, complex healthcare organizations create strategies to improve their use of technology and make the cultural changes needed for long-term transformation of their patient care experiences. Over her long career as a consultant and hospital administrator, she has experienced firsthand the challenges of and barriers to effective communication, collaboration, and engagement. Her blog, Christina’s Considerations (thielst.typepad.com), is a collection of digital information related to her professional interests and work. |
"This book is a gem for healthcare executives who are confused about when to use blogs, tweets, feeds, and other social media tools. This book facilitates an easy way to launch into uncharted but essential territory for your healthcare organization."
—Connie Evashwick, ScD, FACHE, Professor of Healthcare Marketing, School of Public Health, Saint Louis University |
"Social Media in Healthcare offers concrete methods for integrating each social media tool into an entire communication strategy that engages patients and increases dialogue throughout the organization. This book is a must read if you're considering how best to leverage social media in your healthcare setting."
—Benyamin B. Lichtenstein, Professor of Management and Entrepreneurship, University of Massachusetts |
"Social Media in Healthcare is very timely and well written. The book will be invaluable for the health professional looking to understand the terminology and find examples. I appreciated that each chapter tackled a main topic quickly and efficiently and included important points to consider. Christina Thielst continues to think and communicate progressively. The last two chapters reinforced her expertise as she highlighted key points for organizations and looked to the future."
—Gregory L. Smith, President, Greg Smith and Associates and Visiting Professor, Management Information Systems, College of Business Administration, Kansas State University |
"This timely and interesting book provides a valuable step-by-step discussion of how social media may enhance healthcare. It will be useful for both the uninitiated and the frequent user of social networking tools."
—Dan Fahey, PhD, LFACHE, Professor, Health Services Administration, California State University, San Bernardino |
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