Newsletter

September 20, 2021

 

 

News Spotlight:

Leveraging Your Workforce Amid Staffing Shortages

Healthcare staffing shortages were already a challenge for hospitals and health systems, and the pandemic has only worsened the situation. With the recent surge of COVID-19 hospitalizations nationwide due to the highly contagious Delta variant of the coronavirus, the shortage of hospital employees, especially registered nurses, has become critical—endangering patients and forcing some hospitals to limit their number of beds.

Since the onset of the public health crisis, news reports indicate that many nurses are opting to retire early or shift to less stressful positions or more lucrative opportunities, such as travel nursing, for which the pay rate has skyrocketed during the pandemic. Still, others are departing due to recent COVID-19 vaccine mandates.

To help stanch the exodus of their nursing staff during the pandemic, some leaders have had to get creative. Interviews with C-suite leaders in a Healthcare Executive feature story reveal a number of innovative recruitment and retention approaches being tested—both before and during the public health crisis—to help prevent and address shortages.

Discover Opportunities With Our New and Improved Job Center 

As your trusted partner, we are proud to offer the resources and tools you need to manage and develop your career, every step of the way. One of those tools, our Job Center, now has a variety of new features to better assist members in finding your next career opportunity. These features include:
  • An improved search functionality.
  • A new look and feel with a contemporary layout and navigation.
  • A simplified job posting process for employers posting multiple positions and seeking increased visibility and defined metrics on conversion rates for users.

Share the Value of Membership With Your Colleagues 

When you refer your colleagues to join us or encourage existing Members to earn their FACHE® credential, you can earn points to redeem for rewards. Attracting new members to ACHE or encouraging existing ones to become ACHE Fellows increases the depth and breadth of our community. You can do this simply by sharing with your colleagues the many benefits of membership and Fellow advancement. To thank you for your recruitment efforts, you can earn points to redeem for ACHE-branded merchandise or discount coupons through our Leader-to-Leader Rewards Program.

You can use this referral card or send a personalized message to share details about membership, or simply forward this email to those who you believe can benefit from all that ACHE has to offer.

Learn more about how to earn points for merchandise, such as ACHE face masks, through the Leader-to-Leader Rewards Program when you share the value of membership with your colleagues. We are so grateful to you for helping us grow and strengthen the ACHE community.

Marketing Your Healthcare Organization  

With competition heating up in the health services environment, healthcare organizations must embrace marketing principles to be successful. When you take “Marketing Your Healthcare Organization,” one of our new Digital Self-Study Courses, you’ll learn how to build a brand that will differentiate your organization from the others. You’ll also discover how to uncover your competitor’s strengths, resources and weaknesses and use the internet as a marketing tool. This course is based on Health Administration Press book Marketing Matters: A Guide for Healthcare Executives and it’s taught by authors Richard K. Thomas, PhD, and Michael A. Calhoun. Worth up to 6 ACHE Qualified Education credit hours, this course also explains the costs associated with the marketing process and the value you can expect from various marketing activities. Learn more about Digital Self-Study Courses at ache.org/SelfStudy, and please contact selfstudy@ache.org for any questions. 

Podcast: Meeting the “Twindemic” Challenge With Strategic Leadership

In our latest episode of the Healthcare Executive Podcast, Michael A. Slubowski, FACHE, FACMPE, president/CEO, Trinity Health, Detroit, discusses his leadership strategies to prepare for the approaching flu season and a spike in COVID-19 cases across 90 hospitals in 25 states. He also shares how Trinity Health is building workforce resiliency and his own advice to healthcare leaders aspiring to the C-suite.

Visit HealthcareExecutive.org/Podcast to listen and browse through more episodes. The podcast is also available by searching for "Healthcare Executive” in Apple Podcasts, iTunes or your podcast app of choice.

Navigate Forward With the Baldrige Virtual Fall Conference

The Baldrige Virtual Fall Conference, “Navigating Forward. Destination Excellence.” will be taking place Oct. 21–22. During this two-day interactive, live virtual conference, more than 300 attendees will have over 20 sessions to choose from. They can attend pre-conference workshops, hear from 2020 Baldrige Award recipients including ACHE member-led GBMC HealthCare System and Wellstar Paulding Hospital, as well as keynote speaker Heather E. McGowan, a future-of-work strategist. Register today.